Product Knowledge:

The London Broker Training is a course that is designed to give its students the practical understanding and know-how of what a broker says in a live call within a range of financial services sectors. This has been designed by 13 of our clients with the mission of receiving candidates who have an above average technical knowledge base to allow successful placements to hit the ground running when starting employ
Bespoke Online Training with a “Live Call” know-how of what a broker says to their Clients/Prospects

 This course is for applicants/students who are serious about joining a financial services company who is looking for high end candidates with transferable skills. It is designed to give you an edge as well as access to some of the most established brokerages within the city of London.

You will learn:
How to communicate with B2C and B2B general tax bracket investors and High Net Worth Clients using 21st Century business development techniques and have an above average knowledge of financial products such as commodities, Stocks and Shares, FX, Hedge Fund and various different Luxury based HNW and UHNW products.

Prospecting / Qualifying / Follow up / Upselling / Cross Selling / Pipeline / Account Management / Objection Handling / Rebuttals / Pitching / Liquidity / Investment Amount / Leverage / Limit Orders / Stop losses /

Hear From Some Of Our Candidates...

What you will learn...

New London Executiveis uniquely positioned within central London for talent acquisition of high calibre sales directors. Partnered up with new London HR and New London IT we have a combined experience of over 70 years in headhunting and recruitment.

B2C (Business to Consumer)
B2B (Business to Business)
General Tax Bracket Investors
High Net Worth Clients
Sophisticated Investors
Ultra-High Net Worth Clients

New London Corporation Ltd (Company Registration no. 8830276) Level 1 , Devonshire House, One Mayfair Place, London W1J 8AJ 

is the trading name of the New London brand that was started in 2013 in the City of London with an aim of acquiring and running sales/marketing companies that provide an ethical and strong service to its clientele. We always aim to be a dominant force with any industry within the sector of recruitment, sales and marketing.

Company Journey So Far...


New London HR was born, the aim of the company was to introduce financial sales professionals to new and unique opportunities to companies who had a range of different products within the AIM markets. Utilising a quick qualification process for candidates and a detailed spec extraction from clients allowed us to act with speed and efficiency when sourcing and placing talent.


New London HR starts introducing its services into FCA regulated brokerages within the city and Canary wharf dealing with Junior Broker and CF30 placements with the same streamlined approach as with the alternative scene, here the business development style took a more detailed consultative approach to qualification with candidates due to more specific search mandates from larger commercial clients.


New London HR expands its team to tackle C level and technology placements within its remit by creating New London IT and New London Executive to allow remote access staff to tackle higher appointments with a success fee structure to existing clients who have had past dealings as well as present ourselves as fully managed service. We also started to create relationships with training course companies to increase market value of candidates we represent


New London HR extends into the business development and the account management sphere of recruiting into luxury business development roles in areas like aviation and yacht brokering to attract high calibre candidates. We also solidified our grip on the broker market as we started charging a retained fee on all of our business in business development and created an online training platform called the “London Broker Training” which was used to train candidates up from the comfort of their own home as well as from their smart phones.


New London HR aims to have its best year yet by increasing the quality of it’s work astronomically by improving company culture by hiring staff from the field of financial sales to head up business development as well as increase our market reach. Our “London Broker Mentorship” mentored 500 trainees in 2017 who were then introduced to our client base as junior-experienced staff. This has allowed us to majorly automate our broker recruitment business and allowed us to hire more staff to source more business development opportunities. We also took an interest into human resources recruitment within the base of existing clients and newer opportunities alike.


New London HR targets 100% growth for 2018 with a view to maintain our automated business model. We are aiming to train over 1000 students on our “London Broker Training” platform this year as well as take a more serious position into the human resources recruitment for newer clients specifically aiming at the financial services and law sector but with a view to replicate same success from financial services clients.


Global Expansion - TBA

480 Students per year

New London HR is a market leading recruitment consultancy based in Mayfair, West London. Working on equally retained and contingent talent acquisition throughout the financial and technology markets. We are pleased to have a very high success rate when it comes to high end placements due to the bespoke nature of our service for our clients and equally our candidates.

New London HR coaches 500 candidates per year on their online platform called the London Broker Mentorship. With examinations and online learning designed for candidates who are serious in searching for a career in financial sales, the course provides its students with the practical understanding and know-how of what a broker says in a live call within a range of financial services sectors. The course aims to give you an edge and access to some of the most established brokerages within the city of London.

79% Pass rate

10 Students per week


Stocks and Shares
Foreign Exchange Currency Pairs
Deliverable products
Private Funds

Bonds (Corporate & Government)

We also have a secondary service called the London Broker Training  which is an online platform where we coach 500 people per year…

Business Development Styles:

New London IT is a tech resource consultancy based in Mayfair, West london to be able to service high calibre candidates and clients dominantly in the tech sector. Working alongside New London HR which has a strong reach in financial sales and business development resourcing, allowing the New London brand to have a commercially powerful reach to its clients as well as a strong reach to its candidates.

How to Speak to Clients:

Qualification Questioning
Tonality Introduction
Consultative Pitching
Upselling Ethically

Liquidity Amount Questioning
Timeline Questioning
Passing Over to Senior Broker Techniques
Pre-closing on Information Extraction